Making sustainable behaviour understandable
Cikliranje is a long-term initiative focused on promoting responsible mobility and everyday sustainability through cycling and urban movement.
When good intentions fail to change behaviour
Sustainability initiatives often rely on moral arguments or abstract messaging. While well-intentioned, this approach rarely translates into consistent, everyday behaviour change.
Client:
Cikliranje
Services:
Brand Strategy, Brand Identity Design, Branding
Shifting focus from ideology to usability
The project was framed around practicality and accessibility, positioning cycling not as a statement, but as a realistic, repeatable everyday choice.
A system designed for clarity and adoption
A clear identity and communication system was developed to support:
• simple, non-preachy messaging
• recognisable visual cues across public and digital touchpoints
• consistent presentation of cycling as part of normal urban life
From awareness to participation
Cikliranje established a recognisable and usable platform that lowered the barrier to participation, supporting long-term engagement rather than one-off campaigns.
